Context
The Law Office of Legal Counsel Agnieszka Chudzik in Łódź needed an online presence built from scratch: not only a website, but coherent branding. In legal services, the first visit has to convey trust, a clear service scope, and a calm contact path — without aggressive marketing.
Goal
I designed the visual identity and delivered a WordPress site that:
- presents the practice and full service scope in a trustworthy way,
- supports local discoverability (legal counsel in Łódź),
- leads the client to contact without unnecessary friction.
My role
I owned design (including branding from scratch), solution design, WordPress implementation, and up to 30 days of post-launch care.
Scope
The summer 2022 delivery included:
- branding from scratch — logo and a coherent practice look,
- a WordPress site presenting the practice profile and competence,
- service descriptions matching the live site, including:
- legal support for businesses (setup, operations, restructuring, bankruptcy),
- civil law,
- company law,
- labour and social insurance law,
- unfair competition law,
- administrative law,
- representation before courts and administrative / enforcement authorities,
- real-estate transactions and housing-community support,
- inheritance matters (succession, wills),
- family law (divorce, alimony, property division, child custody),
- a clear contact / CTA section,
- a responsive layout and a structure the client can keep updating independently.
Approach
For law-office sites I avoid aggressive marketing. I prioritise calm, clarity, and concreteness: who the practice is, what it does, how to get in touch. Branding and typography should reinforce professionalism rather than sales pressure.
Challenges
- Trust without empty slogans — a wide service catalogue had to be organised so clients quickly find “their” matter (business vs. private) without a wall of jargon.
- Local Łódź context — sensible headings and descriptions to support local discoverability, without promising magic SEO.
- Starting from zero — branding and the site had to land as one identity, not a logo pasted onto a generic theme.
Outcome
The practice received a live site (prawnyradca.biz.pl) with branding from scratch, a full service catalogue, and a simple contact path. I provided up to 30 days of post-launch care after go-live.
Stack
- WordPress — content, services, contact
- Branding — logo and visual identity from scratch