Context
For JKA-BUS, the website is an operational channel as much as a marketing one. Passengers arrive for concrete answers: schedules, service changes, and cancelled trips. At the same time the company needed a clear place to present its commercial transport offer — with a lead and contact path, not online ticket sales.
Goal
I designed and delivered a WordPress site that:
- supports passenger communication around schedules and line status,
- makes it easy to publish changes and cancellation notices,
- presents the commercial offer through lead + contact (enquiry), not a ticket shop.
My role
I owned design, solution design, implementation, and up to 30 days of post-launch care so the team could update notices and schedule tables independently after go-live.
Scope
The build covered a WordPress site focused on:
- presenting lines and schedules as tables / tabular integration,
- a news and operational notices area (changes, cancellations),
- offer pages plus a lead + contact path (form / enquiry),
- a mobile-friendly layout (passengers often check schedules on the go).
Approach
I followed a simple rule: operational information first, commercial offer second. The site should reduce passenger uncertainty (“is the trip running?”, “what time does it leave?”) and only then reinforce trust in paid services. Navigation leads from practice (tables, notices) to offer and contact, not the other way around.
I deliberately skipped online ticket sales — this project was about clear information and enquiry capture, not an e-commerce checkout.
Challenges
- Schedules as ageing content — tables must stay readable and editable by the operator. I used a tabular WordPress structure so timetable tweaks did not require a developer for every change.
- Readability under time pressure — users often need answers fast (delay, cancellation). I avoided clutter and used short blocks, clear headings, and visible contact.
- Selling without hiding the timetable — the commercial offer matters, but must not drown critical updates. I separated informational and offer layers in the menu and content layout.
Outcome
The carrier received a live site (jkabus.pl) that combines passenger communication (tables + notices) with offer presentation and a lead + contact path. Up to 30 days of post-launch care covered the first real schedule and notice updates by the team.
Delivery date: approx. 2021 (approximate).
Stack
- WordPress — pages, schedule tables, notices, lead and contact