Context
Frajda Kraków kindergarten needed a website that worked as more than a static brochure. The site had to reach new families, support day-to-day communication with parents, and present the information expected of a city-funded institution — clearly, without burying practical details under formal language.
Goal
I designed and delivered a WordPress site that:
- extends the kindergarten’s offer reach among parents looking for a place in Kraków,
- structures parent communication (news, key notices, contact paths),
- presents essential institutional information in a clear multi-page layout.
My role
I owned design, solution design, WordPress implementation, and up to 30 days of post-launch care (fixes, content-editing guidance, and stabilisation after go-live).
Scope
The build covered a WordPress site with subpages tailored to kindergarten life, including:
- offer and kindergarten profile,
- enrolment / recruitment — information for families considering a place,
- meal menu — current food information for parents,
- gallery — photos from kindergarten life,
- news / announcements,
- institutional content related to municipal funding.
Approach
Instead of a noisy marketing splash page, I prioritised information hierarchy: what a parent needs on the first visit (offer, enrolment, contact), then living content (menu, gallery, news), then institutional pages. That way the site supported both enquiry generation and ongoing communication with enrolled families.
Challenges
- Two audiences at once — parents (practical, emotional) and institutional transparency requirements. I solved this by splitting content across dedicated pages instead of one dense block.
- Editable after handoff — staff needed to update the meal menu, gallery, and notices themselves. WordPress with a clear page structure reduced the risk of “lost” content.
- Local discoverability — the site needed to help the offer be found; I used sensible headings, descriptions, and structure for local search without promising magic SEO.
Outcome
The kindergarten received a coherent, editable WordPress site that combined offer marketing, parent communication, and clear institutional information. Post-launch support for up to 30 days meant go-live included real team usage, not just a hosting deploy.
Note: the site is no longer online — this case study documents the delivered scope and approach.
Stack
- WordPress — content and page management